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Articles by Diane Buccola

9 posts in this topic

SPA DREAMING
(Les Nouvelles Esthetique & Spa magazine)

The Dream
At some point in our esthetic careers, most of us dream of eventually going solo or owning a day spa. The fantasy might begin in esthetician school or could even have been the motivation for wanting to become an esthetician in the first place. For others, the desire to go it alone is driven by the frustration or disappointment that can come with working for somebody else. It’s that powerless feeling of not having complete control over our careers, our work schedule, our menu, our products and our sales. So the idea is that we think we can do it better, and no doubt we can…..but should we?


READ ARTICLE: http://viewer.zmags....2d#/73a5d92d/78

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SPA OF THE MONTH: A Hideaway Spa

Les Nouvelles Esthetique & Spa magazine

On the west side of the island of Kauai is Waimea, best known for Waimea Canyon, which is described as “The Grand Canyon of the Pacific’ and is truly a site to behold. The canyon measures 10 miles long, 1 mile wide, and more than 3,500-feet deep. Even though smaller than the Grand Canyon of Arizona, Waimea Canyon rivals the beauty. It was carved thousands of years ago by rivers and floods that flowed from Mount Waialeale's summit. The lines in the canyon walls depict different volcanic eruptions and lava flows that have occurred over the centuries. Numerous lookouts and hikes offer terrific views of every aspect of this natural wonder.

Just a short distance from Waimea Canyon is Waimea Plantation Cottages Resort and A Hideaway Spa. A Hideaway Spa is a tranquil get-away that fuses old and new Hawaii and is set amidst a 27-acre coconut grove on the grounds of Waimea Plantation Cottages Resort.

READ ARTICLE: http://viewer.zmags....e2#/042a6ae2/10

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HEART OF THE VALLEY: The Oaks at Ojai

Les Nouvelles Esthetique & Spa Magazine

I have a special place in my heart for The Oaks at Ojai. It has been my top choice for a girls’ getaway destination since the early 90s because of its focus on fitness and healthy weight loss in an intimate, unpretentious and glitz-free environment.

Nestled in the Ojai Valley, about a 90-minute drive north of Los Angeles, life at The Oaks is easy. Leave your makeup and fancy clothes at home because you can eat lunch in your bathing suit and dinner in your yoga pants. Any stress you might bring with you will be left at the entrance to this Ojai oasis. And when you depart, you will be healthier and in better shape than when you arrived. What else can a girl ask for?

READ ARTICLE: http://viewer.zmags....e#/d5a1dcee/102

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HOME CARE: Expedite Treatment Room Results

Les Nouvelles Esthetique & Spa magazine

As estheticians, we know how important a home care regimen using professional products is to our work. While we can do miraculous things in our treatment room, it is up to the client to do his or her part as well. In other words, we can’t do more for our clients than they are willing to do for themselves.

To put it another way, professional facial treatments without proper daily home care is like a professional teeth cleaning without brushing your teeth at home. It just doesn’t work.

So how to get this important message across to clients, and will they really listen?

READ ARTICLE: http://viewer.zmags....2b#/ec57b72b/32

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SOCIAL MEDIA MARKETING: Too Much of a Good Thing?

Les Nouvelles Esthetique & Spa magazine

It seems only yesterday that social media marketing was a new and exciting opportunity. (And it really was!) But times have changed and now social media has become commonplace.

Has Social Media lost its power of persuasion?

READ ARTICLE (Scroll to page 68)

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ONLINE RETAILING: Is it Helping or Hurting Your Business?

Les Nouvelles Esthetiques & Spa magazine, April 2014

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