This course is accessible via the PRIVATE MEMBERSHIP


You need The Heart of Esthetics course now more than ever!

To say Pandemic 2020 changed things for Estheticians is an understatement. But 2021 is a new year with new possibilities. Look at it this way: We survived the internet's impact on our retail sales...and we will survive this too. 

Yes, we may have adjustments to make but we will be okay if we use this time to move forward: Learn, plan, prepare, adjust, reinvent, create, transform. Your clients need you more than ever right now, and it's quite possible that you need new clients right now! So this is the time to put your whole HEART into it. 


Please join my waitlist or follow me on Facebook @ Happy Esthetician for updates. 


The Book

I wrote The Heart of Esthetics: Creating Loyal Clients & Achieving Financial Success in 2013, and it has remained very popular over the years. However, the field of esthetics changes quickly and dramatically, so there was a need to update the book which basically meant rewriting it. Instead, I decided to create an online course (which I did in 2019) and now I have the freedom to regularly update the information that I am offering to Estheticians.

In 2020, I created a second course, The Ultimate Guide for New Estheticians, for newly-licensed Estheticians and students of esthetics.

In 2021, I will be launching "Estheticians Solutions." (Click the image below for more info.)

The Heart of Esthetics online course: 

Your path to loyal clients and financial success.


  • COA-approved: 6 CEs
  • Certificate of Completion

Course 1

For Solo Estheticians, spa owners, and esthetics business owners. 

Course 2

For newly-licensed Estheticians and students of Esthetics.


Private Membership

Open to all licensed Estheticians and students of Esthetics. 

Your Instructor: Diane Buccola

I am a licensed Esthetician with over 20 years experience as a Spa Owner, Solo Esthetician, consultant, author, speaker and trainer.

I help other Estheticians create loyal clients and achieve financial success.

View Diane's credentials

"The Heart of Esthetics course has been extremely helpful to me in building my business."

Diane shares her many years of experience in building successful businesses based on outstanding customer service, delivering great results and improving women's lives.

In searching for the right business coach, I have encountered many who give flowery monologues to their students along the lines of "show that you are THE expert esthetician in your area to gain more clients" without delivering any real substance or clear direction.  I have to say that while Diane is an encouraging, supportive mentor, she is not the vapid, "rah-rah" cheerleader I previously encountered.  Diane is the Real Deal. She provides clear, specific, usable direction for self-analysis that will help you determine your best client and the steps needed to gain your client's trust in an authentic manner.

You will love Diane, as I do, for the genuine, honest, compassionate person she is.  She is truly a professional. I am still a work in progress, I believe you can never stop learning about yourself or the esthetics business, which is why I chose to be an Alumni Member of the course.

Diane is a great educator; you will love her and the course!

Gina Bloodworth Johnson, Esthetician 

Georgia, USA


"I highly recommend taking The Heart of Esthetics course."

For me, it was an interesting and highly valuable experience. Even after working in the esthetics field after several years, this course has brought career shifts, a road to success. Best part is you can do it at your own pace, no rush whatsoever. The support Diane has given me during and even after I finished the course has been superb! Very knowledgeable and comprehensive. I have decided afterwards to join her Alumni membership for continuous support and knowledge."

Sylvie Michaud, Esthetician