Financial success in esthetics is so much easier than you think, and you already have everything you need to accomplish it! But you aren't using all of it to your financial advantage because it's not something you learned in your esthetics licensing program.
But you can learn it now.
Are you ready?
...is like buying your dream car and not knowing how to drive!
You must sort out a few things before you begin to build your client base, such as:
What brought me to Esthetics; what is my passion, my vision, my long-term goal?
What do I love most about Esthetics; services, ingredients, equipment, analyzing skin, helping people?
And most importantly, who would be my ideal client? This is an important first step to finding potential clients, knowing which services to offer, which products to use and sell, what to name your business, how to advertise, etc.
Multiple ideas and step-by-step instructions are offered in this course to help you, but don't try to do them all. Just choose a couple that resonate with you and give them a try. And whatever works best for you, do more of it!
I cannot stress enough: You MUST have a Client Development Plan before acquiring new clients. If your client "bucket" is leaking, would you rather continue to constantly refill it with new clients...or just fix the hole?
Don't waste any more time, effort or money trying to lure clients who ultimately won't stay. Get off the "constant-pursuit-of-new-clients" treadmill to nowhere and invest in this course!
At this point, you've already done the homework, learned the system, and crafted your Client Development Plan, so most of your work is already done! Now you simply follow your Client Development Plan with each new client.
Remember, you have already determined what your niche is, who your ideal clients are, and you've crafted your services, products, and procedures accordingly. Now you will love what you're doing and you'll enjoy working with your clients. All that's left to do is simply take good care of your clients, keep them happy and enjoy your financial success.
Diane has been a licensed Esthetician in the state of California since 1999, and she earned her NCEA Certification in 2008. Diane is a consultant, speaker, and author of "The Heart of Esthetics - Creating Loyal Clients & Achieving Success." She is the founder of SpaBizBoard, the first online membership for spa professionals, which she created in 2006.
Contrary to popular belief, success in the Esthetics business is not just about giving facials and selling products. Financial success in our business is significantly tied to keeping our clients happy (also known as Client Retention).
• ESTHETICIAN: A person skilled in the art of esthetics; well-versed in the subject of skin care and maintenance. • A smart individual who has contracted a case of skin health sense and is determined to spread the condition. • SYNONYMS: Aesthetician, skin care goddess, facial diva, sunscreen queen, friend, secret-keeper, holder of the key to the Fountain of Youth. • COMMON TOOLS: Fan brush, steamer, extractor, tweezers, magic wrinkle eraser.
Enrollment will reopen August 5, 2019 and will remain open 4 days only. (The next enrollment period will be early 2020.)