Diane's Blog

The Business of Esthetics

Jun 06, 2020

 

The first time a client calls, texts, emails or
walks into an Esthetician’s business…

A relationship has begun.

We are in a personal service business...

And by “personal,” I don’t mean people you may encounter as they walk into your business, or those you might chat with as you complete a transaction during a purchase. I mean this is a hands-on, face-to-face (and sometimes face-to-other-body-parts, depending upon which esthetics services you...

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The Psychology of Esthetics

Jun 06, 2020

 

Have you figured out that there is a gap between what our Esthetician program taught us and what we really need to know to become financially successful in the Real World of Esthetics?

The job of our esthetics training program is to teach us esthetics skills and to prepare us to pass our state licensing exam. The schools are not prepared to teach us about what I like to call the “Psychology of Esthetics” which includes topics such as why people choose one...

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