About Diane


Diane Buccola

Licensed Esthetician 
NCEA Lifetime Certified Esthetician
Speaker - Author - Consultant





In 1999, I fully intended to leave my days as a stay-at-home mommy behind and resume my successful court reporting career. But much to my surprise, something had shifted in me, and I no longer had the passion (and patience) for the pressure that comes with a career in the field of law. So I decided to follow a long-standing dream which was to open a Wellness Center for women. I recognized that I had NO experience in this field so I set out to learn everything I could, and part of that was going back to school to become a licensed Esthetician.

Shortly after earning my Esthetician license, I opened a day spa which I eventually sold to an employee when my family relocated. That spa has had a few owners since I sold it, but it's still going strong under the same name after all these years. In my new city, I opened a solo esthetics practice, and I earned my NCEA Certified credential in 2008. In 2019, I was awarded the Lifetime NCEA Certified credential.




In 2006, I created SpaBizBoard, the first subscription membership site for spa professionals. SpaBizBoard went on to become a most trusted resource for Estheticians for 11 years until I retired her from public view in 2017.

I have written two books for the Esthetics trade, Estheticians are a Girl’s Best Friend and The Heart of Esthetics; and in 2019, I created an online course for Solo Estheticians also called The Heart of Esthetics. In 2020, I launched a second course which I created for newly-licensed Estheticians: Ultimate Guide for New Estheticians.

Throughout my 24 years in the esthetics business, I have written articles for Les Nouvelles Esthetiques & Spa magazine and served on their Technical Advisory Board. I have been a speaker and Master of Ceremonies at International Congress of Esthetics & Spa trade shows. I have contributed to and produced events for BeWell Expo, NCEA and other esthetics-related organizations.






  • Licensed Esthetician – California (1999-)
  • NCEA Certified Professional Esthetician (2008-)
  • Lifetime Award: NCEA Certified Professional Esthetician (2019)
  • NCEA Certified Professional Esthetician Exam Prep Instructor
  • Creator/owner of SpaBizBoard, the first private/subscription online message board for spa professionals (2006-2017)
  • Esthetician Consultant/Trainer
  • Creator/owner of Skin Renewal Center in Davis, California (2000-sold in 2004)
  • Esthetician volunteer for American Cancer Society’s “Look Good Feel Better” program
  • Commendation by California Lt. Governor Cruz M. Bustamante in Recognition of Dedicated Service to American Cancer Society's “Look Good Feel Better” program
  • Certified – CPR/First Aid/AED
  • Master of Ceremonies – International Congress of Esthetics & Spa, Long Beach CA (2016)
  • Master of Ceremonies – National Esthetic Teacher Training
  • (2015) Author contributor – Dermascope Magazine
  • Author contributor – Les Nouvelles Esthetiques & Spa Magazine
  • Speaker – International Congress of Esthetics & Spa (Miami, Dallas, Philadelphia, Long Beach)
  • Speaker contributor – Israel International Congress of Esthetics & Spa
  • Advisory Board Member – Les Nouvelles Esthetiques & Spa Magazine
  • Member of NCEA (National Coalition of Estheticians, Manufacturers/Distributors & Associations)
  • Author – THE HEART OF ESTHETICS: Creating Loyal Clients & Achieving Financial Success (book)
  • Director and Lead Esthetician – BeWell Expo, Skin Analysis Lounge (Los Angeles 2012)
  • Director and Lead Esthetician – BeWell Expo, Skin Analysis Lounge (Pasadena CA 2013)
  • Executive Producer – BeWell Expo 2014 (Sacramento CA)
  • Instructor – The Business of Esthetics (The Learning Exchange)
  • Instructor – National Esthetic Teacher Training (NETT) 2014
  • Core Team Member – Deepak Chopra live events (2019)
  • Course Instructor – “THE HEART OF ESTHETICS: Creating Loyal Clients & Achieving Financial Success.”
  • Course Instructor – “THE ULTIMATE GUIDE FOR NEW ESTHETICIANS: Jumpstart Your Career.”


Les Nouvelles Esthetiques & Spa Magazine (including but not limited to):
  • Mastering Peels
  • Connecting with Clients: Blogging to Build your Brand
  • Know your Sources: Sifting through Digital Information via Social Media
  • Top Qualifiers when Choosing Back Bar Products
  • The New Client Questionnaire
  • Banish Bridezilla Blues: Behold the Bridal Service Buffet!
  • The Art of the Client Consultation: Boost Retail Sales and Expand your Client Base
  • Ladies who Lunch – With a Side of Spa
  • Online Retailing: Is it Helping or Hurting your Spa Business?
  • Social Media Marketing: Too Much of a Good Thing?
  • Choosing a Back Bar Line
  • Spa Dreaming
Dermascope Magazine:
  • Dare to Inspire – ‘men-tor: A trusted counselor or guide’


  • The Heart of Esthetics: Creating Loyal Clients & Achieving Financial Success (2nd edition, 2022)
  • Estheticians are a Girl’s Best Friend (2nd edition, 2016)
  • Notes from Your Fairy Godmother: Ideas, Inspiration & Joy for Women (updated 2022)

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