Diane's Blog

A Message for Students of Esthetics

Jan 17, 2022


You will read in the 2nd edition of my book, The Heart of Esthetics: Creating Loyal Clients & Achieving Financial Success (2022), that my reason for going to Esthetician school was not actually to have a career as an Esthetician. My actual goal was to open a Women's Wellness Center and I thought getting my Esthetician license was the best way to begin that journey.

My original plan was to open a day spa and work in the treatment room full-time until I could afford to hire another...

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10 Things Estheticians Should Have on Their Business Cards

Jan 15, 2022


We all have business cards, of course, but is yours doing its job? Its job is much more than to provide your name and phone number. Heck, you could scribble that on a Post-it note and save the time and money necessary to have business cards printed. The job of the business card is to tell your story.  

Below is an excerpt from my new book "The Heart of Esthetics: Creating Loyal Clients & Achieving Financial Success" (2nd edition, 2022). It is included in Chapter 6...

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Inside The Heart of Esthetics

Jan 10, 2022


(Okay...that was to make you laugh. Don't worry, you won't suck!)


Your dreams can come true in 2022. So don't be afraid to start something new... or something different. To help you do that, here is everything you need to know about what's inside The Heart of Esthetics book (2022 version).


(Es-the-tish-uhn) n.

  • A person skilled in the art of skin care treatments; facials, waxing; well-versed in the subject of skin care and maintenance.
  • A smart individual who has...
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Feeling good about 2022!

Jan 01, 2022


Well, it is officially the first day of a new year. We've been through a lot the last couple of years, however I choose to remain optimistic and hopeful simply because it feels better than the alternative. I am prepared to deal with whatever comes, of course...but for now, I'm feeling good about 2022.  

Today I am going to share with you two excerpts from my book "Notes from Your Fairy Godmother." This is a little book I created a few years ago which is not intended to be a...

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Client Development: Let Them Know You

Dec 30, 2021



My new book, "The Heart of Esthetics: Creating Loyal Clients & Achieving Financial Success” is about the nuances of esthetics. In other words, I'm not going to tell you which products to use or which facials to offer. Nor will I advise you regarding esthetics equipment you should purchase or how to “capture” emails. You can get that advice anywhere.

The Heart of Esthetics will highlight for you the “moments of truth” that matter so much but are...

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M.I.A. Clients: What Happened? (Part 2)

Dec 30, 2021



Typically, when an Esthetician's otherwise loyal client suddenly stops making regular appointments, there is an obvious reason. Perhaps the client expressed dissatisfaction with a service, or maybe the client is moving out of the area. In other words, some sort of communication takes place that lets the Esthetician know why the client will not be returning.

However, when that type of client disappears for no apparent reason, it is often because the issue is a sensitive one and...

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M.I.A. Clients: What Happened?

Dec 28, 2021


A client may have been with an Esthetician for many years, and probably has always been pleasant during appointments. However, when that client mysteriously falls off the calendar with no obvious explanation, odds are very slim that the Esthetician will ever learn what caused the client's departure.  

There are two very common reasons which might solve the mystery of  "M.I.A. Clients: What happened?" In this blog, I will give you reason no. 1. In tomorrow's blog, I will...

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The First-Timer Facial

Dec 27, 2021




Below is an excerpt from my book "The Heart of Esthetics: Creating Loyal Clients & Achieving Financial Success" in which I explain the First Timer Facial. Of course, there are more details in the book, but this will give you a general idea. Feel free to adapt my creation to fit your own esthetics business. 

The First-Timer Facial is not intended to be a big money-maker. Rather, it is an investment in a future loyal, long-term client. Financial...

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The Successful Esthetician in 2022

Dec 26, 2021


The Successful Esthetician

2022 is the year of The Successful Esthetician. 

My new book “The Heart of Esthetics: Creating Loyal Clients & Achieving Financial Success” (2nd edition) became available for purchase this week (YAY!) and it is very different from the original book which I wrote in 2013. The new book is different because esthetics is different, and this book has 229 pages which is more than double the size of the 2013 book.

Everywhere I go these days,...

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Neutralizing of Estheticians

Oct 26, 2021

 Neutralizing of Estheticians

Below is an excerpt from Chapter 6 of "The Heart of Esthetics" book (2nd edition) which will be available very soon. Stay tuned here for updates.  







render (something) ineffective by applying an opposite force or effect.




It would be wonderful if we could blame somebody else for the neutralizing of Estheticians, but you know who...

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