To my fellow Estheticians, I first want to thank you for taking the time to read my recent blog series, The Informed Esthetician. Having read the series, you already know how much misinformation circulates in this industry, especially on social media. Based on that, I have decided to continue with another blog series which will include excerpts from my book, The Heart of Esthetics. Whether you've been licensed for 20 years or 20 days, or you own or manage an esthetics business where licensed ...

This is the question I have been asked most frequently over the years when I am speaking at a trade show. It may appear to be the obvious question for Estheticians trying to build their esthetics business, but it is not the question that will lead an Esthetician to financial success.

To answer the "How do I acquire new clients?" question, here's a simple answer: Give your services away for free. You know people will show up  And they will likely keep coming back for more free stuff. But is th...