I wrote The Heart of Esthetics book because it is my personal belief that Estheticians serve a higher purpose that goes well beyond skin care. A really good Esthetician can actually change a client’s life.

We are in the age of social media and online shopping. That is the bump in the road that today's Estheticians must navigate. But it doesn't have the power to make or break an Esthetician's career unless they allow it. 

Here is an interesting statistic: Studies show that 60% of people d...

Let me preface this blog by acknowledging that there are many different kinds of Estheticians, which means this advice will not apply to everyone. Some Estheticians work in resort spas where they are not likely to see the same client more than once and therefore don’t have access to regular repeat clients. Other Estheticians may be working a couple days a week from their home simply because they love the work. These Estheticians will gain some important knowledge from this for sure, however t...

To my fellow Estheticians, I first want to thank you for taking the time to read my recent blog series, The Informed Esthetician. Having read the series, you already know how much misinformation circulates in this industry, especially on social media. Based on that, I have decided to continue with another blog series which will include excerpts from my book, The Heart of Esthetics. Whether you've been licensed for 20 years or 20 days, or you own or manage an esthetics business where licensed ...