Diane's Blog

The Heart of Esthetics: Neutralizing of Estheticians?

 

Below is an excerpt from Chapter 6 of "The Heart of Esthetics" book (2nd edition) which will be available very soon. Stay tuned here for updates.  

 

 

 

 

neu-tra-lize

verb

render (something) ineffective by applying an opposite force or effect.

 

 

ELIMINATING ESTHETICIANS FROM THE SKIN CARE EQUATION

It would be wonderful if we could blame somebody else for the neutralizing of Estheticians, but you know who is the biggest culprit? ESTHETICIANS!. Think about that for a moment.

We want clients and the general public to believe that we are trained esthetics professionals, that we are educated in esthetics and knowledgeable about skin conditions, that we use the highest-quality professional skin care products, and that we are trained to know which products and which treatments will provide optimum result for clients based upon all those variables which we are educated about.

We want clients to believe that they can trust us and rely on...

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The Heart of Esthetics book 2021

 

This blog is about a project I have been working on for a while which is the editing/rewriting/updating/revamping/republishing of my 2013 book, The Heart of Esthetics: Creating Loyal Clients & Creating Financial Success.

I announced I was working on this project several months ago fully intending it to take only a couple of months to complete. Since that announcement, I have been regularly contacted by Estheticians asking me when they can expect the 2021 version to be available. Well, it is definitely taking longer than expected. The pandemic certainly didn't help...but there's more. Let me explain: 

 

pro·cras·ti·na·tion

/prəˌkrastəˈnāSH(ə)n/

noun

  1. the action of delaying or postponing something.

 

In my own defense, here’s the back story…

I have been a licensed Esthetician in the State of California since 1990. I have been an NCEA Certified Esthetician since 2008. I wrote the original “The Heart of...

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Stress: The Road to Illness?

 

My Heart is Breaking...

My fellow California Estheticians are struggling through this pandemic right now because they have not been able to reopen their businesses. Some are hanging on by a thread and sadly, others have chosen to close their business permanently.

Throughout my 20+ year Esthetics career, I usually have something to say, advice to give, opinions to impart, online courses to offer... anything I can do to help lead Estheticians to and through their financially successful Esthetics career. But right now, my thoughts have more to do with preservation of our sanity, optimism, good energy and good health as we look to the future.  

During 2019, I worked at the Chopra Center live events and retreats. As part of the Core Team, I was able to meet and learn from not only Deepak Chopra himself, but also many other fascinating speakers, authors, thought leaders and geniuses. There was a definite theme to their message which is that 95% of illnesses are preceded by an...

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Pandemic 2020 (part 2): Same Storm. Different Solution.

 

This is a follow up to my blog of May 16th on the topic of protecting ourselves against this Covid-19 nightmare.

As I mentioned in that blog, the solutions currently being offered to us are external, such as utilizing face coverings and social distancing. While these are important methods, they do — at least somewhat — depend upon the people around us also following these protocols, but unfortunately that is something not within our control. Whereas the internal solution, which we all have available to us, is our immune system. And that is something over which we do have complete control. (If you missed my May 16 blog, here is a link: Pandemic 2020: Same Storm. Different Journey. (Part 2)

Most advice regarding strengthening our immune system involves diet and exercise, and that typically refers to things like staying away from sugar and keeping our body active. That’s great advice, for sure, but what is not discussed as readily (at least in my...

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Pandemic 2020 (part 1): Same Storm. Different Journey.

 

I am a believer that life is all about the journey. Yes, we are all going through the same horrible storm right now, but we are not all on the same journey. We may not agree about how we got here, who’s at fault, or most importantly how to fix it, but for the first time in history (at least, in my lifetime) on this I think we all agree: This pandemic situation really sucks.

What your experience will be like as you go through this nightmare will depend entirely upon your perspective. And your perspective will be different than another’s perspective because yours was created by your life experience, just as their perspective was created by their life experience. We haven’t traveled the same roads throughout our respective journeys, so we have picked up different tools that we use to process and survive various things.

Although I consider myself an expert in a few areas, this pandemic situation is definitely not one of them. So what I am trying to do here...

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Problem-Solver Estheticians

In my last blog, I described two very distinct types of Estheticians when it comes to overcoming a career crisis, which in this case is Covid-19. If you missed that blog, here is a link: DIANE’S BLOG

With that in mind, today’s blog is for the “Problem Solver” Estheticians who are actively taking steps right now to survive during — and thrive after — this pandemic. I have been doing my own research to determine how spa directors, Estheticians and clients are handling this, and here is what I have found: It’s a mix. There is no single or direct path through this. But there are specific areas you can focus on that will give you the most benefit in the long-run.

When you are in the middle of a sh*t storm, don’t stop to take pictures.

Some spa directors and Estheticians I have talked to are convinced their clients are without fear and therefore will resume their monthly facials as soon as the business...

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The Ultimate Guide for New Estheticians

 

To new Estheticians, with love

I have created this course specifically to help you launch your new esthetics career quickly and successfully!

I have a special place in my heart for new Estheticians. Obviously, I was one at the beginning of my career, so I know from personal experience how confusing it can be when you are just getting started. Throughout my 20+ years in the esthetics business, I have known hundreds of new estheticians and I have always tried to help in any way I can because I know how much conflicting info awaits them. So I have created this course with a goal to help new Estheticians navigate their way through the confusion and around the obstacles, and to avoid any potential pitfalls.

To any new Estheticians who may be reading this, I will say this to you: There are a lot of Estheticians out there in the world of esthetics who have been working in the field longer than you have, but length of time doesn’t guarantee financial success in the...

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The Business of Esthetics

 

The first time a client calls, texts, emails or
walks into an Esthetician’s business…

A relationship has begun.

We are in a personal service business...

And by “personal,” I don’t mean people you may encounter as they walk into your business, or those you might chat with as you complete a transaction during a purchase. I mean this is a hands-on, face-to-face (and sometimes face-to-other-body-parts, depending upon which esthetics services you offer) business.

To put it another way: We are in the relationship businessNot sales. Not products, Not even services. We see our clients in very vulnerable situations. That’s why we need to create, maintain and cherish the bond we have with our clients. This is the very foundation of client retention which is the key to sustained financial success in the esthetics business.

I have been a licensed Esthetician for 20 years and NCEA Certified for the last 10 of those years....

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The Psychology of Esthetics

 

Have you figured out that there is a gap between what our Esthetician program taught us and what we really need to know to become financially successful in the Real World of Esthetics?

The job of our esthetics training program is to teach us esthetics skills and to prepare us to pass our state licensing exam. The schools are not prepared to teach us about what I like to call the “Psychology of Esthetics” which includes topics such as why people choose one esthetician over another, why some clients stick around and others don’t, what compels some clients to buy products and others not. For that reason, depending upon how long they’ve been in the business, a lot of Estheticians are stuck either in “old esthetics” or “new esthetics,” when the sweet spot resides between the two.

Most things we learned in Esthetics school are important, of course, because they are tools we need as Estheticians, and it’s what sets us...

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