Diane's Blog

Pandemic 2020: Same Storm. Different Solution.

 

This is a follow up to my blog of May 16th on the topic of protecting ourselves against this Covid-19 nightmare. As I mentioned in that blog, the solutions currently being offered to us are external, such as utilizing face coverings and social distancing. While these are important methods, they do — at least somewhat — depend upon the people around us also following these protocols, but unfortunately that is something not within our control. Whereas the internal solution,...

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Pandemic 2020: Same Storm. Different Journey.

 

I am a believer that life is all about the journey. Yes, we are all going through the same horrible storm right now, but we are not all on the same journey. We may not agree about how we got here, who’s at fault, or most importantly how to fix it, but for the first time in history (at least, in my lifetime) on this I think we all agree: This pandemic situation really sucks.

What your experience will be like as you go through this nightmare will depend entirely upon your...

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Problem-Solver Estheticians

 

In my last blog, I described two very distinct types of Estheticians when it comes to overcoming a career crisis, which in this case is Covid-19. If you missed that blog, here is a link: DIANE’S BLOG

With that in mind, today’s blog is for the “Problem Solver” Estheticians who are actively taking steps right now to survive during — and thrive after — this pandemic. I have been doing my own research to determine how spa...

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The Ultimate Guide for New Estheticians

 

To new Estheticians, with love

I have created this course specifically to help you launch your new esthetics career quickly and successfully!

I have a special place in my heart for new Estheticians. Obviously, I was one at the beginning of my career, so I know from personal experience how confusing it can be when you are just getting started. Throughout my 20+ years in the esthetics business, I have known hundreds of new estheticians and I have always tried to help in any way I...

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The Business of Esthetics

 

The first time a client calls, texts, emails or
walks into an Esthetician’s business…

A relationship has begun.

We are in a personal service business, and by “personal,” I don’t mean people you may encounter as they walk into your business, or those you might chat with as you complete a transaction during a purchase. I mean this is a hands-on, face-to-face (and sometimes face-to-other-body-parts, depending upon which esthetics services you...

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The Psychology of Esthetics

 

Have you figured out that there is a gap between what our Esthetician program taught us and what we really need to know to become financially successful in the Real World of Esthetics?

The job of our esthetics training program is to teach us esthetics skills and to prepare us to pass our state licensing exam. The schools are not prepared to teach us about what I like to call the “Psychology of Esthetics” which includes topics such as why people choose one...

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