I wrote The Heart of Esthetics book because it is my personal belief that Estheticians serve a higher purpose that goes well beyond skin care. A really good Esthetician can actually change a client’s life.

We are in the age of social media and online shopping. That is the bump in the road that today's Estheticians must navigate. But it doesn't have the power to make or break an Esthetician's career unless they allow it. 

Here is an interesting statistic: Studies show that 60% of people d...

To my fellow Estheticians, I first want to thank you for taking the time to read my recent blog series, The Informed Esthetician. Having read the series, you already know how much misinformation circulates in this industry, especially on social media. Based on that, I have decided to continue with another blog series which will include excerpts from my book, The Heart of Esthetics. Whether you've been licensed for 20 years or 20 days, or you own or manage an esthetics business where licensed ...