As we roll into October, it’s time for Estheticians to start thinking about the holidays, specifically Christmas retail and holiday events. If done properly, this can be extremely profitable and lead to an increase in high quality clientele. I want to stress though that obviously, there is not just one way to create a loyal clientele because so much depends upon your location, your talents, your flexibility, your niche. So please just take from this blog whatever fits with your skills, intere...

Let me preface this blog by acknowledging that there are many different kinds of Estheticians, which means this advice will not apply to everyone. Some Estheticians work in resort spas where they are not likely to see the same client more than once and therefore don’t have access to regular repeat clients. Other Estheticians may be working a couple days a week from their home simply because they love the work. These Estheticians will gain some important knowledge from this for sure, however t...