Diane's Blog

How to Navigate a Trade Show

Aug 20, 2022

 

Let me begin by asking: Does anybody recall a time when two CA esthetics trade shows were held on the same days? ICES Long Beach and F&B San Jose are both being held this weekend, August 21-22. In my 23 years of attending trade shows, I can't remember when that has ever happened. So the vendors had to choose between shows? Or send separate crews to staff their booth at each show? Interesting. And weird. 

Because a lot of CA Estheticians will be attending one of these trade...

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