The Heart of Esthetics 

Course Curriculum 2023

 

 THE FOUNDATION:

• The HEART of Esthetics
• The Professional Esthetician
• Passion & Vision
• Bonus: Obstacles
• Worksheet #1

CLIENT LOYALTY:

• Understanding Clients
• Client Development Plan (acquisition and retention)
• The Client Experience
• Worksheet #2

 PATH TO PROSPERITY:

• The Formula - 5 Steps
• “Retail-Only” Clients
• Menu of Services
• Uncomplicate your Menu
• Worksheet #3

 EFFECTIVE MARKETING:

• The First Impression
• Demographics (find your niche, customize & specialize)
• Marketing Strategies (if you can’t measure it, don’t waste money on it!)
• Marketing Out-of-the-Box
• Market Yourself (yes, it's necessary...but it can be so easy!)
• Worksheet #4 

 OWNERSHIP & MANAGEMENT:

• Choosing and Using your Space
• Hiring Employees
• Retail Rocks!
• Legal Issues
• Worksheet #5

 NETWORKING:

• Online and Offline

 

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