There are very specific reasons a client chooses one Esthetician over another...and then becomes a lucrative, loyal client.
It's not about facials or products. Every esthetics student learned how to give facials and use products. Financial success in our business is about the esthetics business skills that you will learn in this course.
I'm Diane Buccola.
Welcome to my website!
I am an NCEA "Lifetime" Certified Esthetician and CA Licensed Esthetician with over 24 years experience in the esthetics and spa business. My passion is helping Estheticians create loyal clients and achieve financial success.
The Heart of Esthetics book:
I wrote the original The Heart of Esthetics: Creating Loyal Clients & Achieving Financial Success in 2013, and it has remained extremely popular over the years. However, as Estheticians know, the field of esthetics changes quickly and dramatically, so there was a need to update the book which basically meant rewriting it. So that's exactly what I did!
It was a year-long passion project for me, and the result is a 2nd edition that is not only fully updated, but has doubled in size and is now accompanied by an Esthetician financial success online course!GO TO BOOK
Online course for Self-employed Estheticians
THE HEART OF ESTHETICS
Essential esthetics business training which you need to know but probably did not learn in your Esthetician licensing program.
Online course for New Estheticians & esthetics students
THE ULTIMATE GUIDE FOR NEW ESTHETICIANS
Everything a newbie needs to jumpstart his or her career and quickly perform like a seasoned pro!