Diane's Blog

Spa Owners, you are single-handedly sabotaging your own financial success and the financial success of your Estheticians if you do this to your Estheticians. (I can practically hear thousands of Estheticians who are reading this nodding their head in agreement right now!)

One of the biggest financial mistakes I see spa owners make is not allowing extra time before and after a new client’s first appointment. Instead, they have their Estheticians running from client...

You can assess the quality of an Esthetician’s training, knowledge, and expertise by way of his or her intake process. So if there is no intake process, well, that’s just a huge red flag.

(Note: I am going to use the pronoun "her" but this applies to men, women, etc.)

As Estheticians, our ammunition is our training and the endless opportunities for continuing education. Anyone who has ever had a facial by a really well-trained and licensed Esthetician knows that our intake...

This is the question I have been asked most frequently over the years when I am speaking at a trade show. It may appear to be the obvious question for Estheticians trying to build their esthetics business, but it is not the question that will lead an Esthetician to financial success.

To answer the "How do I acquire new clients?" question, here's a simple answer: Give your services away for free. You know people will show up  And they will likely keep coming back for more free stuff. But...

There is a message in the Barbie movie that I think Estheticians should hear. Whether or not the message resonates with you may depend on your age and gender, but the point is that it might help you understand -- and therefore better serve -- many of your female clients.

The Heart of Esthetics (book)

The Heart of Esthetics (course)

Notes from Your Fairy Godmother (book)

I have just returned from a couple of glorious weeks at my favorite place in the world, the island of Kauai. It is the place where I can settle my energy and do all the things I know are good for me. For example, I ground myself by regularly taking my shoes off and walking barefoot in the sand, the ocean and the grass. (If you have read my book The Heart of Esthetics, you know how important grounding is.)

I meditate, I talk to the egrets and chickens that I frequently encounter,...

 I am grounded, centered and present.

Toxic people are something we all have to deal with. It's part of doing business and part of being alive. And while we can't control other people's behavior, we can certainly control how we handle it.

Of course, cutting off toxic clients is one way to deal with it, and sometimes that is the only choice. That works especially well if you have an abundance of clients, so losing a few won't impact you financially. However, if you understand how...

Below is an excerpt from my book The Heart of Esthetics: Creating Loyal Clients & Achieving Financial Success. This is a personal development tool that can be applied to any endeavor you are considering; it is not limited to the esthetics business.

Fear is an important aspect of life, and it is not always a bad thing. Sometimes fear protects us from danger and in that case, it is for our own good. However, fear can also stop us when we are not in danger. 

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3 THINGS TO CONSIDER

Being an Esthetician is an exciting and fun career, and it definitely never gets boring because esthetics regularly reinvents itself. This is why licensed Estheticians must make continuing education a priority, even if their state license does not require it. This career involves active products and electrical machines, so it's a place where lack of proper education can harm people and ultimately ruin an Esthetician's career. So taking the proper steps from the very...

Let me begin by asking: Does anybody recall a time when two CA esthetics trade shows were held on the same days? ICES Long Beach and F&B San Jose are both being held this weekend, August 21-22. In my 23 years of attending trade shows, I can't remember when that has ever happened. So the vendors had to choose between shows? Or send separate crews to staff their booth at each show? Interesting. And weird. 

Because a lot of CA Estheticians will be attending one of these trade...

Spa Owners, this one's for you.

You may be sabotaging your Esthetics department without realizing it! 

Scattered throughout my new book The Heart of Esthetics: Creating Loyal Clients & Achieving Financial Success are what I am calling "Notes to Spa Owners" which are gems I have picked up throughout my years of consulting.

Most self-employed Estheticians figured this out long ago, however spa owners who aren't Estheticians may not realize that they are inadvertently sabotaging the...