Diane's Blog

The Successful Esthetician in 2022

Dec 26, 2021

 

The Successful Esthetician

2022 is the year of The Successful Esthetician. 

My new book “The Heart of Esthetics: Creating Loyal Clients & Achieving Financial Success” (2nd edition) became available for purchase this week (YAY!) and it is very different from the original book which I wrote in 2013. The new book is different because esthetics is different, and this book has 229 pages which is more than double the size of the 2013 book.

Everywhere I go these days,...

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Neutralizing of Estheticians

Oct 26, 2021
 

 Neutralizing of Estheticians

Below is an excerpt from Chapter 6 of "The Heart of Esthetics" book (2nd edition) which will be available very soon. Stay tuned here for updates.  

 

 

 

 

neu-tra-lize

verb

render (something) ineffective by applying an opposite force or effect.

 

 

ELIMINATING ESTHETICIANS FROM THE SKIN CARE EQUATION

It would be wonderful if we could blame somebody else for the neutralizing of Estheticians, but you know who...

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The Heart of Esthetics book 2021

Oct 06, 2021

 

This blog is about a project I have been working on for a while which is the editing/rewriting/updating/revamping/republishing of my 2013 book, The Heart of Esthetics: Creating Loyal Clients & Creating Financial Success.

I announced I was working on this project several months ago fully intending it to take only a couple of months to complete. Since that announcement, I have been regularly contacted by Estheticians asking me when they can expect the 2021 version to be...

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Client Development Plan: The Beginning

Feb 12, 2021

 

Looking for new clients without having a Client Development Plan in place...is like buying your dream car without learning how to drive.

 

There are lots of moving parts with regard to client development...that is, if your goal is a loyal clientele. (On the other hand, if you work in a spa that does not rely on return clients, this may not be relevant to you.)  Client loyalty is not based upon the service menu or the product line; nor is it based upon the location or...

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Bucket of Rocks

Feb 04, 2021

 

Your esthetics career is "A Bucket of Rocks."

Throughout the many years I have been consulting with spas and speaking to Estheticians, the question I am asked most often is "How do I get new clients?" This is the perfect question when asked by an Esthetician who's just getting started; for example, if you are a newly-licensed Esthetician or you have been working for someone else for a while and now you are going solo. However, if you’ve been working in the treatment room for...

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Resume, Refresh, Relaunch

Jan 29, 2021

 

What a roller coaster ride life has been for us lately! I’m kinda exhausted….how about you?

The good news I am hearing from Estheticians who have been shut down for a while is that they are back in business. I am so happy to hear that! We need some good news….or great news. Got any to share?

I also know from Esthetician friends that their esthetics practices look a bit different than they did a year ago. For one thing, sanitation practices have been highlighted and...

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Stress: The Road to Illness?

Aug 12, 2020

 

My Heart is Breaking...

My fellow California Estheticians are struggling through this pandemic right now because they have not been able to reopen their businesses. Some are hanging on by a thread and sadly, others have chosen to close their business permanently.

Throughout my 20+ year Esthetics career, I usually have something to say, advice to give, opinions to impart, online courses to offer... anything I can do to help lead Estheticians to and through their financially successful...

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Pandemic 2020 (part 2): Same Storm. Different Solution.

Jun 07, 2020

 

This is a follow up to my blog of May 16th on the topic of protecting ourselves against this Covid-19 nightmare.

As I mentioned in that blog, the solutions currently being offered to us are external, such as utilizing face coverings and social distancing. While these are important methods, they do — at least somewhat — depend upon the people around us also following these protocols, but unfortunately that is something not within our control. Whereas the internal solution,...

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Pandemic 2020 (part 1): Same Storm. Different Journey.

Jun 06, 2020

 

I am a believer that life is all about the journey. Yes, we are all going through the same horrible storm right now, but we are not all on the same journey. We may not agree about how we got here, who’s at fault, or most importantly how to fix it, but for the first time in history (at least, in my lifetime) on this I think we all agree: This pandemic situation really sucks.

What your experience will be like as you go through this nightmare will depend entirely upon your...

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Problem-Solver Estheticians

Jun 06, 2020

In my last blog, I described two very distinct types of Estheticians when it comes to overcoming a career crisis, which in this case is Covid-19. If you missed that blog, here is a link: DIANE’S BLOG

With that in mind, today’s blog is for the “Problem Solver” Estheticians who are actively taking steps right now to survive during — and thrive after — this pandemic. I have been doing my own research to determine how spa...

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