Scattered throughout my new book The Heart of Esthetics: Creating Loyal Clients & Achieving Financial Success are what I am calling "Notes to Spa Owners" which are gems I have picked up throughout my years of consulting.
Most self-employed Estheticians figured this out long ago, however spa owners who aren't Estheticians may not realize that they are inadvertently sabotaging the...
A client may have been with an Esthetician for many years, and probably has always been pleasant during appointments. However, when that client mysteriously falls off the calendar with no obvious explanation, odds are very slim that the Esthetician will ever learn what caused the client's departure.
There are two very common reasons which might solve the mystery of "M.I.A. Clients: What happened?" In this blog, I will give you reason no. 1. In tomorrow's blog, I will...
Below is an excerpt from Chapter 6 of "The Heart of Esthetics" book (2nd edition) which will be available very soon. Stay tuned here for updates.
render (something) ineffective by applying an opposite force or effect.
ELIMINATING ESTHETICIANS FROM THE SKIN CARE EQUATION
It would be wonderful if we could blame somebody else for the neutralizing of Estheticians, but you know who...