In the first three parts of this series we talked about what social media is doing to our profession, what clients really need from us, and how to evaluate the advice we are given. Today we are going to talk about the people giving that advice — and how to tell the real ones from the ones who simply look real online.

Earning your Esthetician license is not the endpoint. It is the beginning.

In this blog, I reach back into my early years as an Esthetician and day spa owner. (I was ...