As we roll into October, it’s time for Estheticians to start thinking about the holidays, specifically Christmas retail and holiday events. If done properly, this can be extremely profitable and lead to an increase in high quality clientele. I want to stress though that obviously, there is not just one way to create a loyal clientele because so much depends upon your location, your talents, your flexibility, your niche. So please just take from this blog whatever fits with your skills, intere...

In the first three parts of this series we talked about what social media is doing to our profession, what clients really need from us, and how to evaluate the advice we are given. Today we are going to talk about the people giving that advice — and how to tell the real ones from the ones who simply look real online.

Earning your Esthetician license is not the endpoint. It is the beginning.

In this blog, I reach back into my early years as an Esthetician and day spa owner. (I was ...

I wrote The Heart of Esthetics book because it is my personal belief that Estheticians serve a higher purpose that goes well beyond skin care. A really good Esthetician can actually change a client’s life.

We are in the age of social media and online shopping. That is the bump in the road that today's Estheticians must navigate. But it doesn't have the power to make or break an Esthetician's career unless they allow it. 

Here is an interesting statistic: Studies show that 60% of people d...

Let me preface this blog by acknowledging that there are many different kinds of Estheticians, which means this advice will not apply to everyone. Some Estheticians work in resort spas where they are not likely to see the same client more than once and therefore don’t have access to regular repeat clients. Other Estheticians may be working a couple days a week from their home simply because they love the work. These Estheticians will gain some important knowledge from this for sure, however t...

 Take care of yourselves and your clients — from the inside out.

Questions to ask before getting Botox or fillers:  

1. What exactly are you injecting? Ask for the brand name, the product name, and the ingredients.
2. Can this be reversed? If not, are you comfortable with it being permanent?
3. What are your credentials? Are you a board-certified dermatologist or plastic surgeon?
4. How many times have you performed this specific procedure?
5. What will you do if something goes wrong? Do you have hyalu
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