PART 5(a): How to Use Social Media to Build a Real Esthetics Business — Not Just a Following

Oct 07, 2026

 

As we roll into October, it’s time for Estheticians to start thinking about the holidays, specifically Christmas retail and holiday events. If done properly, this can be extremely profitable and lead to an increase in high quality clientele. I want to stress though that obviously, there is not just one way to create a loyal clientele because so much depends upon your location, your talents, your flexibility, your niche. So please just take from this blog whatever fits with your skills, intere...

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PART 4: Anyone Can Claim to Be an Expert — Here Is How to Tell the Difference

Sep 21, 2026

 

In the first three parts of this series we talked about what social media is doing to our profession, what clients really need from us, and how to evaluate the advice we are given. Today we are going to talk about the people giving that advice — and how to tell the real ones from the ones who simply look real online.

 

Earning your Esthetician license is not the endpoint. It is the beginning.

 

In this blog, I reach back into my early years as an Esthetician and day spa owner. (I was ...

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PART 7: Questions Every Woman Should Ask Before Consenting to an Injectable

May 28, 2026

 Take care of yourselves and your clients — from the inside out.

Questions to ask before getting Botox or fillers:  

  1. What exactly are you injecting? Ask for the brand name, the product name, and the ingredients.
  2. Can this be reversed? If not, are you comfortable with it being permanent?
  3. What are your credentials? Are you a board-certified dermatologist or plastic surgeon?
  4. How many times have you performed this specific procedure?
  5. What will you do if something goes wrong? Do you have hyalu
  6. ...
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PART 6: Why Some of the Most Qualified Doctors Refuse to Inject

May 27, 2026

Why doctors refuse to inject Botox and fillers.

I think it goes without saying on any topic where someone wants us to purchase something, the seller is certainly not the best person to ask whether something is safe. Right? What do we expect them to say? “NO, the thing I’m about to inject into your face is not safe”?

So why do some of the most qualified medical professionals decline to offer these treatments? Because they have ethical concerns about cosmetic injectables. 

Ethical physicians...

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PART 5: Who Is Actually Injecting Your Clients — And Are They Qualified?

May 26, 2026

 

This may be the question that matters most:Who is qualified to inject Botox and fillers?

A University College London study found that two in three cosmetic injection procedures are not administered by qualified medical doctors. CIEH In an industry driven by profit and social media aesthetics, you must ask: who is holding the needle?

Med spa regulation - United States. There is no federal oversight for medical spa clinics, leaving it up to state and local health departments to police thousan...

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