Typically, when an Esthetician's otherwise loyal client suddenly stops making regular appointments, there is an obvious reason. Perhaps the client expressed dissatisfaction with a service, or maybe the client is moving out of the area. In other words, some sort of communication takes place that lets the Esthetician know why the client will not be returning.

However, when that type of client disappears for no apparent reason, it is often because the issue is a sensitive one and...

A client may have been with an Esthetician for many years, and probably has always been pleasant during appointments. However, when that client mysteriously falls off the calendar with no obvious explanation, odds are very slim that the Esthetician will ever learn what caused the client's departure.  

There are two very common reasons which might solve the mystery of  "M.I.A. Clients: What happened?" In this blog, I will give you reason no. 1. In tomorrow's blog, I will...

THE "FIRST TIMER FACIAL"

Below is an excerpt from my book "The Heart of Esthetics: Creating Loyal Clients & Achieving Financial Success" in which I explain the First Timer Facial. Of course, there are more details in the book, but this will give you a general idea. Feel free to adapt my creation to fit your own esthetics business. 

The First-Timer Facial is not intended to be a big money-maker. Rather, it is an investment in a future loyal, long-term client. Financial...

The Successful Esthetician

2022 is the year of The Successful Esthetician. 

My new book “The Heart of Esthetics: Creating Loyal Clients & Achieving Financial Success” (2^nd edition) became available for purchase this week (YAY!) and it is very different from the original book which I wrote in 2013. The new book is different because esthetics is different, and this book has 229 pages which is more than double the size of the 2013 book.

Everywhere I go these days,...

 Neutralizing of Estheticians

Below is an excerpt from Chapter 6 of "The Heart of Esthetics" book (2nd edition) which will be available very soon. Stay tuned here for updates.  

neu-tra-lize

verb

render (something) ineffective by applying an opposite force or effect.

ELIMINATING ESTHETICIANS FROM THE SKIN CARE EQUATION

It would be wonderful if we could blame somebody else for the neutralizing of Estheticians, but you know who...

Looking for new clients without having a Client Development Plan in place...is like buying your dream car without learning how to drive.

There are lots of moving parts with regard to client development...that is, if your goal is a loyal clientele. (On the other hand, if you work in a spa that does not rely on return clients, this may not be relevant to you.)  Client loyalty is not based upon the service menu or the product line; nor is it based upon the location or...

Your esthetics career is "A Bucket of Rocks."

Throughout the many years I have been consulting with spas and speaking to Estheticians, the question I am asked most often is "How do I get new clients?" This is the perfect question when asked by an Esthetician who's just getting started; for example, if you are a newly-licensed Esthetician or you have been working for someone else for a while and now you are going solo. However, if you’ve been working in the treatment room for...

What a roller coaster ride life has been for us lately! I’m kinda exhausted….how about you?

The good news I am hearing from Estheticians who have been shut down for a while is that they are back in business. I am so happy to hear that! We need some good news….or great news. Got any to share?

I also know from Esthetician friends that their esthetics practices look a bit different than they did a year ago. For one thing, sanitation practices have been highlighted and...

My Heart is Breaking...

My fellow California Estheticians are struggling through this pandemic right now because they have not been able to reopen their businesses. Some are hanging on by a thread and sadly, others have chosen to close their business permanently.

Throughout my 20+ year Esthetics career, I usually have something to say, advice to give, opinions to impart, online courses to offer... anything I can do to help lead Estheticians to and through their financially successful...

This is a follow up to my blog of May 16th on the topic of protecting ourselves against this Covid-19 nightmare.

As I mentioned in that blog, the solutions currently being offered to us are external, such as utilizing face coverings and social distancing. While these are important methods, they do — at least somewhat — depend upon the people around us also following these protocols, but unfortunately that is something not within our control. Whereas the internal solution,...