Diane's Blog

Inside The Heart of Esthetics

Jan 10, 2022

 

(Okay...that was to make you laugh. Don't worry, you won't suck!)

 

Your dreams can come true in 2022. So don't be afraid to start something new... or something different. To help you do that, here is everything you need to know about what's inside The Heart of Esthetics book (2022 version).

 

(Es-the-tish-uhn) n.

  • A person skilled in the art of skin care treatments; facials, waxing; well-versed in the subject of skin care and maintenance.
  • A smart individual who has...
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Client Development: Let Them Know You

Dec 30, 2021

 

 

My new book, "The Heart of Esthetics: Creating Loyal Clients & Achieving Financial Success” is about the nuances of esthetics. In other words, I'm not going to tell you which products to use or which facials to offer. Nor will I advise you regarding esthetics equipment you should purchase or how to “capture” emails. You can get that advice anywhere.

The Heart of Esthetics will highlight for you the “moments of truth” that matter so much but are...

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M.I.A. Clients: What Happened? (Part 2)

Dec 30, 2021

 

 

Typically, when an Esthetician's otherwise loyal client suddenly stops making regular appointments, there is an obvious reason. Perhaps the client expressed dissatisfaction with a service, or maybe the client is moving out of the area. In other words, some sort of communication takes place that lets the Esthetician know why the client will not be returning.

However, when that type of client disappears for no apparent reason, it is often because the issue is a sensitive one and...

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The Successful Esthetician in 2022

Dec 26, 2021

 

The Successful Esthetician

2022 is the year of The Successful Esthetician. 

My new book “The Heart of Esthetics: Creating Loyal Clients & Achieving Financial Success” (2nd edition) became available for purchase this week (YAY!) and it is very different from the original book which I wrote in 2013. The new book is different because esthetics is different, and this book has 229 pages which is more than double the size of the 2013 book.

Everywhere I go these days,...

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The Heart of Esthetics book 2021

Oct 06, 2021

 

This blog is about a project I have been working on for a while which is the editing/rewriting/updating/revamping/republishing of my 2013 book, The Heart of Esthetics: Creating Loyal Clients & Creating Financial Success.

I announced I was working on this project several months ago fully intending it to take only a couple of months to complete. Since that announcement, I have been regularly contacted by Estheticians asking me when they can expect the 2021 version to be...

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Bucket of Rocks

Feb 04, 2021

 

Your esthetics career is "A Bucket of Rocks."

Throughout the many years I have been consulting with spas and speaking to Estheticians, the question I am asked most often is "How do I get new clients?" This is the perfect question when asked by an Esthetician who's just getting started; for example, if you are a newly-licensed Esthetician or you have been working for someone else for a while and now you are going solo. However, if you’ve been working in the treatment room for...

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Resume, Refresh, Relaunch

Jan 29, 2021

 

What a roller coaster ride life has been for us lately! I’m kinda exhausted….how about you?

The good news I am hearing from Estheticians who have been shut down for a while is that they are back in business. I am so happy to hear that! We need some good news….or great news. Got any to share?

I also know from Esthetician friends that their esthetics practices look a bit different than they did a year ago. For one thing, sanitation practices have been highlighted and...

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The Psychology of Esthetics

Jun 06, 2020

 

Have you figured out that there is a gap between what our Esthetician program taught us and what we really need to know to become financially successful in the Real World of Esthetics?

The job of our esthetics training program is to teach us esthetics skills and to prepare us to pass our state licensing exam. The schools are not prepared to teach us about what I like to call the “Psychology of Esthetics” which includes topics such as why people choose one...

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