Your dreams can come true in 2022. So don't be afraid to start something new... or something different. To help you do that, here is everything you need to know about what's inside The Heart of Esthetics book (2022 version).
The second edition of The Heart of Esthetics: Creating Loyal Clients & Achieving Financial Success is twice the page count of the original book which I wrote in 2013. That’s because esthetics has evolved enormously over those many years. This is great for Estheticians because now there are multiple options and many creative paths to follow in their esthetics journey.
Every Esthetician knows the basics (how to give a facial, how to use esthetics equipment, and how to turnover a facial bed in under 2 minutes!), so you certainly don’t need to hear more about that from me. What you may not know, however, is that your dream esthetics business and your financial success is not built on that. It is built on your ability to understand the nuances of esthetics: The insight, the clarity, the joy, a new perspective and more confidence. That is the HEART of Esthetics, and that is the missing link that far too often blocks financial success for many Estheticians.
This is no fault of the Esthetician schools and programs. Their job is to provide training related to other important tools that will be needed in an esthetics career, and to prepare the esthetics student to pass their state's licensing exam. Nor it is the fault of the Esthetician because how can they rely upon something they have not learned?
Now is the time to allow yourself to let go of ideas you may have picked up in your esthetics career or in your training program that perhaps have not served you well (or not served you at all!). With your mind and heart open, you can then embrace new ideas, strategies, beliefs and confidence. This is what you will find inside The Heart of Esthetics.
There are numerous topics covered in this book, and I did not list them all in the Table of Contents because there are just too many. But I will list them here for you now (in no particular order).
Do you want to make a living….or create a life?
If you build it…will anyone come?
Selling treatments….or creating loyal clients?
I want to be a salesperson…said no Esthetician, ever.
The grass is always greener where you water it.
Follow me on Facebook @ happyesthetician