Diane's Blog

The Psychology of Esthetics


Have you figured out that there is a gap between what our Esthetician program taught us and what we really need to know to become financially successful in the Real World of Esthetics?

The job of our esthetics training program is to teach us esthetics skills and to prepare us to pass our state licensing exam. The schools are not prepared to teach us about what I like to call the “Psychology of Esthetics” which includes topics such as why people choose one esthetician over another, why some clients stick around and others don’t, what compels some clients to buy products and others not. For that reason, depending upon how long they’ve been in the business, a lot of Estheticians are stuck either in “old esthetics” or “new esthetics,” when the sweet spot resides between the two.

Most things we learned in Esthetics school are important, of course, because they are tools we need as Estheticians, and it’s what sets us...

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