In my last blog, I described two very distinct types of Estheticians when it comes to overcoming a career crisis, which in this case is Covid-19. If you missed that blog, here is a link: DIANE’S BLOG

With that in mind, today’s blog is for the “Problem Solver” Estheticians who are actively taking steps right now to survive during — and thrive after — this pandemic. I have been doing my own research to determine how spa directors, Estheticians and clients are handling this, and here is what I hav...

Wow, what a weird time in history this is...

It’s horrific, it’s scary, and it’s confusing. It’s been a huge priority shift for me, that’s for sure. Although our journeys will be very different, the truth is that we are all in it together. And that brings me to my fellow Estheticians.

I have been a licensed Esthetician in the state of California since 1999, and NCEA Certified since 2008. I’ve seen a lot, I’ve had success, I’ve made mistakes (lots of them), and I’ve learned a lot. From my ex...

The first time a client calls, texts, emails or
walks into an Esthetician’s business…

A relationship has begun.

We are in a personal service business...

And by “personal,” I don’t mean people you may encounter as they walk into your business, or those you might chat with as you complete a transaction during a purchase. I mean this is a hands-on, face-to-face (and sometimes face-to-other-body-parts, depending upon which esthetics services you offer) business.

To put it another way: We are...

Have you figured out that there is a gap between what our Esthetician program taught us and what we really need to know to become financially successful in the Real World of Esthetics?

The job of our esthetics training program is to teach us esthetics skills and to prepare us to pass our state licensing exam. The schools are not prepared to teach us about what I like to call the “Psychology of Esthetics” which includes topics such as why people choose one esthetician over another, why some c...